Community Guidelines

1. Be respectful

Treat other members the way you'd like to be treated. Disagreements happen, but personal attacks, harassment, and bullying are never acceptable.

• Do not target, intimidate, or send unsolicited hostile messages to other users.
• Do not post content that demeans, mocks, or dehumanises individuals or groups based on protected characteristics (race, ethnicity, religion, gender, gender identity, sexual orientation, disability, age, nationality, or other characteristics protected under the Equality Act 2010 or equivalent laws).
• Do not make threats of violence, even in jest.
• Do not engage in coordinated pile-ons, mass-reporting for malicious purposes, or organised harassment campaigns.

2. Keep it real

JustVybe is a local, authentic community — misinformation and fake content undermine that.

• Do not impersonate another person, celebrity, business, or organisation.
• Do not post deliberately false or misleading information about real events, people, or businesses.
• Do not create multiple accounts to circumvent bans, game features, inflate review scores, or manipulate platform rankings.
• Reviews must reflect your own genuine, first-hand experience. Fake reviews — whether positive (for your own business) or negative (about a competitor) — are prohibited. This doesn't apply to the factual business listing information JustVybe itself compiles and maintains from public sources (see our Terms, Section 7) — that's not a first-hand account and isn't held to this rule, though it should still be accurate, and you can request a correction at any time.
• Using AI tools to help write, translate, tidy up, or illustrate your own genuine content is fine and doesn't need a label. Don't use AI to impersonate a real person, fabricate evidence, create misleading synthetic media of real people or events, or generate content for spam — that's covered by the rest of these Guidelines regardless of how the content was produced. Product and menu images have their own disclosure rules — see Terms, Section 7.4.

3. Keep it legal

• Do not post content that is illegal under UK law, including content that constitutes harassment, hate speech (under the Public Order Act 1986 and Online Safety Act 2023), incitement to violence, or criminal threats.
• Do not share content that infringes copyright, trademarks, or other intellectual property rights, including content generated using AI tools — you're responsible for having the necessary rights to publish it.
• Do not offer, solicit, or facilitate illegal goods or services — including controlled drugs, counterfeit items, unlicensed weapons, stolen goods, or unlicensed financial services.
• Do not share another person's private information without their consent (doxxing), including home addresses, phone numbers, financial details, or immigration status.
• Do not engage in money laundering, fraud, phishing, or any other financial crime through the platform.

4. Keep it appropriate

• Do not post sexually explicit content. JustVybe's minimum age is 16 — see our Terms, Section 2.
• Do not post graphic violence, gore, or content designed to shock or distress.
• Content relating to self-harm, eating disorders, or suicide must follow safe messaging guidelines (refer to Samaritans' media guidelines). If in doubt, do not post it.
• Do not post content that exploits, endangers, sexualises, or facilitates grooming of minors. Such content will be removed immediately and reported to the National Crime Agency (NCA), CEOP, and/or relevant US authorities (NCMEC) as appropriate.

5. Keep it relevant

• Vibes, posts, and events should relate to local life, communities, culture, or experiences.
• Spam — including repetitive posts, chain messages, and unsolicited promotional messages — is not allowed.
• Commercial promotion is permitted in appropriate contexts (business pages, service listings, classifieds). Unsolicited advertising in the community feed, other members' inboxes, or event comment sections is not.
• Fundraising and charity appeals must be genuine and transparent about where funds go.
• Do not post affiliate or referral links except in designated contexts (e.g. your profile or listings, where disclosed).

5.1 Selling through Store Fronts, Auctions & Classifieds

Anyone selling on JustVybe — through a business Store Front, an Auction listing, or Classifieds — must do so responsibly and lawfully:

• Only sell legal, genuine goods and services that comply with all applicable laws.
• Pricing, descriptions, stock levels, and fulfilment terms must be accurate and kept up to date.
• Age-restricted goods (e.g. alcohol, tobacco and vapes, knives) must be verified at the point of delivery in accordance with the Licensing Act 2003 and other applicable age-restriction law.
• Regulated goods or services (e.g. those requiring a trading licence, professional qualification, or certification) may only be sold by businesses properly licensed or qualified to provide them.
• Sellers must honour their own stated returns, refund, and delivery policies, and — where the seller is a business — buyers' statutory consumer rights under the Consumer Rights Act 2015.
• Prohibited goods and services include: controlled drugs and drug paraphernalia; weapons, ammunition, and replica/imitation firearms; counterfeit or stolen goods; unlicensed financial products or services; prescription-only medicines without a valid licence; protected or endangered wildlife and animal products (CITES-listed species); hazardous or restricted chemicals; and any goods or services that violate these Guidelines or applicable UK law.

6. Protect privacy

• Do not share another person's phone number, address, location, financial details, or other personal information without their explicit permission.
• Photos and videos of identifiable individuals should only be posted where you have their consent, or where it is clearly in the public interest (e.g. a photograph from a public community event).
• Do not screenshot or republish private direct messages without the other person's permission.
• Be thoughtful about posting images of children — obtain parental or guardian consent where required.

7. Platform integrity

Don't scrape, probe, automate, or otherwise interfere with JustVybe's systems. This is a summary — the binding rules, and what counts as a breach, are set out in our Terms, Section 4.

8. Online Safety Act 2023

JustVybe complies with applicable duties under the UK Online Safety Act 2023. This includes operating a transparent and accessible reporting system, publishing clear community guidelines, taking prompt action on illegal content, and protecting users — particularly children and vulnerable adults — from harm. We also take steps to prevent the spread of priority illegal content as defined by the Act.

9. Reporting and enforcement

If you see content or behaviour that violates these guidelines, please use the Report button on the relevant post or profile. Not everything has a Report button yet — for anything else, including a private message, use "Report a problem" in the footer or email hello@justvybe.co.uk with as much detail as you can.

We review all reports and take action where appropriate. We aim to review reported content within 24–48 hours, with priority given to reports involving child safety, threats of violence, and other urgent harms. Actions may include:

• Removing the content.
• Issuing a warning.
• Temporarily suspending the account.
• Permanently banning the account.
• Reporting to law enforcement or safeguarding authorities where legally required or appropriate.

Appeals. If you believe your content was removed or your account suspended in error, you may appeal by emailing hello@justvybe.co.uk with "Appeal" in the subject line. Include your username and a description of the content or action you are appealing. We aim to respond to appeals within 7 days.

We do not tolerate malicious or false reports. Repeated misuse of the reporting system may itself result in enforcement action.

10. Changes

We may update these guidelines as the platform and legal landscape evolve. Continued use of JustVybe after updated guidelines are posted constitutes acceptance of the revised guidelines. Material changes will be notified via the platform.